- Wed, Jan 18, 2017 03:00 AM
222 West Merchandise Mart Plaza, Suite 1212
Latitude: 41.8885, Longitude: -87.6354
Advancements in technology have resulted in unprecedented change for the marketing industry. Over the last decade, the skills necessary for marketing have seismically shifted, and the tremors aren't letting up. To remain competitive, companies are re-thinking their marketing strategies, shifting budgets, and identifying gaps where their career marketers’ expertise doesn't make use of the latest practices. In an Adobe survey, 64% of marketers expected their role to change in the next year and 40% of marketers said they wanted to reinvent themselves—but only 14% of those marketers actually knew how to go about it. The Chicago AMA has assembled a panel to help marketers at all career levels seize this opportunity to assess their current skills and identify additional skills they should add to their portfolio. Attend this panel to learn: Skills you need to succeed in today’s marketing environment How to acquire and hone those skills What hiring managers look for when searching for their next marketing talent Hear from our panel of marketing experts: Tom Collinger, Executive Director of the Medill IMC Spiegel Digital & Database Research Center; moderator Sona Jones, Head of Marketing & Media, Chicago Ideas Linh Peters, Sr. Director of Loyalty Marketing & Strategy, Ulta Beauty Allison Cirullo, General Manager of Brand Practice, Edelman – Chicago 5:30pm-6:30pm Networking 6:30pm-8:00pm Program For speaker bios and full event details, please visit chicagoama.org/ewe-essential-skills-todays-marketer.