- Fri, Nov 17, 2017 04:00 AM
6A Shenton Way,
Latitude: 1.27932, Longitude: 103.85
Come join us for a 90 minute session to learn how to build an effective communications strategy that clearly articulates your business proposition to the world. Organised by Klareco Communications and in conjunction with the Singapore Fintech Festival, our mission is to empower aspiring start-ups on how to: Raise your profile while distinguishing yourself from your competitors Build trust amongst your stakeholders Prepare for any potential issues/crisis and how to manage your communications around it Grab your tickets now – spaces are limited. In 90 minutes, we will cover everything you need to know about building an effective communications strategy for your brand: Talking Fintech – how to raise profile and build trust as an unknown brand? Cutting through the noise – understand what your audience is interested in Ensuring visibility – how do you get noticed when you’re invisible? Maintaining credibility and reputation Why do we need to be prepared for a crisis? What are the challenges or common pitfalls faced by start-ups? What is the value of reputation? Phases of crisis communications Readiness – do you have a plan in place if a crisis takes place? Response – how do you get your message out and handle the media in a crisis? Recovery and engagement – how do you recover and overcome the crisis and build a bank of goodwill amongst stakeholders again? Illustration: how a reputational crisis might unfold Q&A About the speaker: A former BBC news correspondent with over a decade of experience in journalism, Mark Worthington is the Managing Director, Singapore at Klareco Communications. Klareco Communications is a leading integrated reputation management agency and has been an integral part of the Fintech ecosystem since the very beginning. Across markets in the region, Klareco Communications has worked with key Fintech leaders to help them build trust amongst their consumers for their Fintech products, enhancing their corporate profiles and reputations.