- Thu, Jan 19, 2017 12:30 AM
341 Yonge St, POD469
Latitude: 43.6578, Longitude: -79.3806
Toronto Semiotic Circle 2016-2017 Lecture Series Critical Semiotics Theory from Information to Affect Professor Gary Genosko University of Ontario Institute of Technology In a world dominated by information, how do things that seem to have diminished meaning or even no meaning still have so much power to affect us, or to carry on our ability to affect the world? This lecture provides long overdue answers to questions at the junction of information, meaning and 'affect'. The affective turn in cultural studies has received much attention: a focus on the pre-individual bodily forces, linked to automatic responses, which augment or diminish the body's capacity to act or engage with others. Linguistics and semiotics have been accused of being adrift from the affective turn and not accounting for these visceral forces beneath or generally other from conscious knowing. The lecture outlines a detailed refutation, with analyses of specific contributions to critical semiotic approaches to meaning and signification. People want to understand how other people are moved and to understand embodied social actions, feelings and passions at the same time as understanding how this takes place. Semiotics must make the affective turn. BiographyGary Genosko is Professor of Communication and Digital Media Studies at University of Ontario Institute of Technology in Toronto. He served as Canada Research Chair of Technoculture Studies from 2002-2012. Professor Genosko works on communication and cultural theory, subcultures in the digital underground, and whistleblowers. His philosophical interests includes the philosophy of Félix Guattari. Post-media, communication modelling, critical semiotics, and media ecology play important roles in his writing. He is the author and editor of more than 20 volumes, including When Technocultures Collide: Innovation from Below and the Struggle for Autonomy (Wilfrid Laurier University Press, 2013), Remodelling Communication: From WWII to the WWW (University of Toronto Press, 2012) and most recently Critical Semiotics: Theory from Information to Affect (Bloomsbury Academic, 2016). For more information, visit the Toronto Semiotic Circle Website The TSC 2016-2017 lecture series is sponsored by the Ryerson University Department of Languages, Literatures and Cultures and by the Ryerson University Arts Research Collaboratory.