- Sat, Nov 18, 2017 02:30 AM
195 Broadway, 25th Floor
Latitude: 40.711, Longitude: -74.0097
XO Group is excited to highlight its network for friends within the growing ecosystem of female-led businesses. Bimonthly, the XO Group FoundHERS Network will host a free, networking event anchored by a fireside chat with those who embody the FoundHERS concept. This month, Executive Vice President of Marketing & Editorial for XO Group, Dhanusha Sivajee, will interview Alli Webb, Founder, Drybar, in an intimate setting about her professional journey with the goal of encouraging, motivating and inspiring others to achieve their personal goals and dreams as well, whatever they may be. Drybar stylists will also be on location, providing complimentary dry styling for a limited number of attendees! Alli Webb founded Drybar in 2010 after spending 15 years as a professional stylist. She attended the Art Institute of Fort Lauderdale and began her career in fashion in New York City in the early ‘90s working for designer Nicole Miller. In 1996, Alli left fashion retailing to pursue her true passion – hairstyling. After training at the Toni & Guy Academy, Alli sharpened her skills as an assistant to celebrity stylist John Sahag, famous for his signature dry-cut technique. Having struggled with her own extremely curly hair, Alli was always in search of a great blowout but was often disappointed with the available options. Alli left the professional hair workforce in 2005 to start a family, she decided to find a way to continue pursuing the creative side of hairstyling at a new-mom pace. Alli began offering weekly in-home blowout services for friends, but her little side business quickly grew into more than a part-time gig. The business exploded strictly by referrals from loyal clients, which led Alli to the decision to expand her mobile operation to a physical location. The first Drybar opened in the Brentwood neighborhood of Los Angeles in 2010 and was an overnight sensation. Drybar has since expanded to over 80 locations throughout the US and Canada. Today, Alli acts as the Chief Creative Officer at Drybar, overseeing the stylist hiring and training and leading the development of Drybar’s line of styling products and tools.